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Fishman's Laboratory
Fishman's
Laboratory
Imagination & strategy. Amplified.
2M+
120K
120K
2M+
Impressions
Impressions
Impressions
Impressions

About

We aimed to strike the perfect balance between 3D art, community building and blockchain tech.

Defying odds by generating over 13,000 NFTs, deploying a flexible ERC-20 smart contract and gaining over 120K strong community.

01

Design Thinking

What you see is what you get.

We were one of the first projects in the NFT space to deliver high quality 3D rendered NFTs.

Prototyping traits

The NFT collection consists of 6 different traits and more than 30 different types in each trait. Combinations of this can generate more than 1M NFTs.

Hyper-realism in 3D

No ifs or buts. Modelling, texturing and lighting had to be spot on for each and every NFT while maintaining an optimal render time.

Thematic graphics

Using more graphical representation than written text, we could convey the essence faster and further.

Generating 9999 NFTs

Each NFT took about 5 minutes to render.
The total collection took about 833.25 hours.

02

Growth & Strategy

Being a transparent and engaging community while delivering great products was at the core of the project values.

These values were then propelled with the help of clear strategies.

The Trajectory

January

Strategic market entry

Our NFTs, values and network helped us tackle the cold start problem.

Feb

Collab with industry titans

Strategic collaborations are key in the NFT space where the communities benefit a lot from each other.

March

Top 10 projects worldwide

All the strategic conversion boomed putting us in the top spot of the world's most hyped collections.

April

Converting growth to sales

At the time of sale, we had well over 120K following on twitter and 50K on discord.

120K strong community
in 4 months

FML Fanart contest

The hundreds of fan arts done by the community is a proof of our most important metric. The metric of love.

Digital design

Website design

To top it all with tech, we had to build a robust website for the community to be able to understand the project and mint their NFTs.